True Religion Brand Jeans (NASDAQ: TRLG) is a premium line of American Apparel, founded in December 2002 by Jeffrey Lubell and co-founder of Gold Kym.

In the winter of 2002, True Religion debuted its denim products from its base in Los Angeles. Jeans True Religion can cost between $ 172 and $ 363, with most between $ 250 - $ 300.

True religion is recognized by T-shirts, western style shirts, sweatshirts and sweatpants all containing the vintage western. Recently the company has begun licensing the brand to branch into new products like shoes, hats, handbags, swimsuits, sunglasses and perfumes. Have also opened more stores in the United States to show the full range of products. True religion is about 900 brand boutiques and specialty stores in 50 countries on six continents. The main store is in Manhattan Beach, California, and was its first store opening in late 2005. True religion can also be purchased as high-end department stores like Bloomingdale's, Nordstrom, Neiman Marcus, Dillard's, Saks Fifth Avenue and Macy.